| Principal Researcher: | Adriana Diago Ortiz |
| Group Description: | TARGET is an interdisciplinary research group that determines marketing as its fundamental object of study and generation of knowledge. Through projects and studies, the group generates, adopts, and adapts knowledge for the local environment, to permit strengthening academia and enterprise. The work is supported on the University-Enterprise-State relationship and participation in productive and academic networks. |
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| Contacto: | Adriana Diago Ortíz (+572) 8333390 Ext. 305 Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo. |
Information
Date of initiation: June 2006
Code: COL009063820130808948
Target is an interdisciplinary research group that determines marketing as its fundamental object of study and generation of knowledge.
RESEARCH AND DEVELOPMENT PROJECT
- Incidence of teaching leadership styles on student formation
- Quality, a philosophy of work in modern management
- Commercialization of traditional and innovative products in the department of Cauca
- Characterization of the productive chain of mulberry in the Municipality of Sotará, department of Cauca
- Analysis of the incidence of digital marketing on companies from the tourism sector in the city of Popayán
- Model of business management for the recycling chain in the city of Popayán
- Characterization of factor endowment of companies from the Commercial Sector of the city of Popayán for 2011
Objectives
To conduct studies aimed at identifying and developing useful knowledge and tools for the academic community and society, providing solutions that contribute to the region's business development.
Lines of Research
- Commercial and market development.
- Economic development.
- Development and Management of Human Talent.
- Line of research on Administration and organizations.
- Line of research on Social Sciences
Services
Formulation and execution of market studies and development of marketing plans, digital marketing, and customer service seeking competitive advantage.
Consultancy for business development through research of key factors of economic growth, construction and application of performance indicators.
Projects
- Análisis de la incidencia del mercadeo digital en las empresas del Sector Servicios de Popayán. (2013 - )
- Caracterización de la dotación factorial de las empresas del Sector Comercial de la ciudad de Popayán para los años 2011 y 2012. (2012 - )
- Caracterización de la cadena productiva de la mora Municipio de Sotará departamento del Cauca. (2011 - 2012)